Homeburgers
& Ice Cream
Lick's Concept
Lick’s Homeburgers® & Ice Cream is a Canadian quick casual restaurant chain with a dynamic concept and vibrant atmosphere dedicated to enhancing a growing need for quality products in the fast food industry. Our motto is, "GREAT FOOD, SERVED FAST!" Our restaurants create a comfortable, inviting environment that incorporates a friendly family feeling with show biz and panache.
All of Lick's products are made from the finest and freshest ingredients. Our signature item is the "Lick's Homeburger®", a premium patty prepared with our home-made recipe in which we use only the finest, lean ground, pastuerized Canadian beef. Then we add a special blend of spices to give it the unique flavour for which we have become famous. Lick’s Nature Burgers®, our award-winning, vegan, quarter pound soy burger delivers delicious, nutritious great taste with no cholesterol. Our fruits and vegetables are also delivered fresh every day. These items are then combined to make salads, sundaes, and to garnish our Lick’s Homeburgers® and Nature Burgers®.
Lick's is popular for its friendly exciting atmosphere, excellent food, and most of all, for our enthusiastic staff. This is a result of our humanistic approach towards our employees. As most of our employees are young, we feel it is important to teach them good work habits and life skills.
Lick's has become a phenomenon, and the beginning of a new wave in fast food dining. While Lick’s restaurants typically are 2,000 to 3,000 SF, a smaller Lick’s concept of approximately 1,500 SF is under development for urban markets and may include one or two drive-thru windows.
Immediate opportunities are available for Master Franchises in Alberta, British Columbia, and Ottawa regions.
BACKGROUND
Lick's is a privately-owned Canadian company founded by Denise Meehan, the President and sole shareholder.
Ms. Meehan, a native of Sturgeon Falls, Northern Ontario, grew up in a tourist resort operated by her parents. From an early age, Denise absorbed many of the finer points of running a business and developed an attitude toward hospitality and service that has drawn praise from countless customers.
Equipped with a $5,000 loan, unlimited energy and ambition, Ms. Meehan launched the Lick's phenomenon in 1980. When asked why she established Lick's, Denise responded by saying:
"There are very few people that share my standards for service and quality in this industry. Too often, vast sums of money are spent on decor and advertising while neglecting staff development and customer concern."
Since 1984, Lick’s has expanded to 24 stores with our Home Office administration is located in Toronto. Lick's has been successful establishing a famous reputation for great food, great service and great spirit.
UNIQUE FACTORS
Lick's restaurants offer an exciting and attractive concept to any commercial/retail project. Lick's offers:
a) A known name
b) A quality product
c) An outstanding presentation
d) Both traditional and unique menu items
e) Professional Management
f) Well-trained, supervised staff
g) High traffic generation
h) Strong revenue forecast, in excess of basic minimums
MEDIA RECOGNITION
In addition to tremendous word-of-mouth advertising, Lick's has also received an incalculable amount of unsolicited media exposure. Lick's restaurants are frequently in the media, on television, radio, in newspapers and magazines.
Food critics have often touted the Homeburger® and Nature Burger® as the best, bar none. Lick's pursues an aggressive public relations campaign involving, among other things, active participation with, and donations to, various public and charitable organizations.
MARKETING UPDATE AND SUMMARY
Achievements
Lick's has positioned itself as a fast food restaurant where quality comes first. Excellence in food quality, service and atmosphere are what differentiate us from the competition. This "Great Food Served Fast" reputation has been enhanced through advertising, promotions and the numerous awards that we have been honoured with and, proudly, we still continue to receive.
Lick's is the first "fast food" chain (to our knowledge) to introduce the exclusive use of pasteurized beef. This leading-edge technology virtually guarantees the safety and quality of our signature product, the Homeburger®. In order to inform the public of this phenomenal breakthrough in food safety, Lick's launched a summer-long promotion using a very extensive radio and print campaign.
This campaign immediately brought attention to Lick's from all over Ontario.
Awards
Nipissing University awarded Ms. Meehan an honorary Ph.D. in Education in 2004 in recognition of her teaching philosophy commitment in Lick’s restaurant environment.
In 2002 the Canadian Professional Sales Association inducted Ms. Meehan into their Sales Hall of Fame in acknowledgment of the continuing development and sales growth of Lick’s Restaurants.
Denise Meehan's was selected in 1995 as "Female Entrepreneur of the Year" in the Quality Plus Category, an award sponsored by Price Waterhouse.
Lick's was selected for "Best Hamburger of the Year Award" several times by Toronto Sun Readers. Our location in Ottawa won a full color, centre page in the Ottawa Sun as the winner (by a very significant margin) in "The Battle of The Burgers" against McDonalds, Harveys, Burger King & Wendy's. Virtually all of Lick’s restaurants have received "Best Burger" awards through Readers Choice Polls.
Events
Lick’s was selected as caterer for several high profile events such as : The Canadian Opera Foundation Dinner and Auction, Ottawa 67’s press box, Pro-Line Argo Tailgate parties, Norman Jewison's Canadian Film Festival Dinner and Auction, MPP Bill Saunderson's Annual Picnic, the Official Caterer to the Ottawa Roughriders Press Box and players and many more.
Recently Lick’s was invited to Marilyn Dennis’ CITYline, Girls Night In, a live broadcast pajama party featuring some of Marilyn’s favourite things.
Radio and Television
Our marketing program has begun to incorporate more extensive use of radio as we continue to grow. We have been using the popular stations of MIX 99.9 FM, CISS FM 92.5 and The Fan 590 AM. One very gratifying contest that aired on CISS FM had readers fax in for a "Why I Love Lick's" contest. The response was overwhelming and the constant "winning" factors were the Quality, the Cleanliness, the Friendly Staff and the Consistency.
We are very pleased to have been a part of a 1999 broadcast on CBC television which did an extensive feature interview on Denise Meehan and Lick's Concepts Inc.
We are extremely excited at the impact that television will have for our concept. We are investigating several different aspects of television advertising and we have preliminary plans underway for a campaign. With the Lick's Concept, there is no shortage of creative and unique ideas that will prove to strengthen our niche in the fast food industry.
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